Basic ECommerce Email Marketing Strategy & Automations (“SET IT & FORGET IT”)

Recently Email marketing helped us bring in around $230K in revenue for one of our clients in the eCommerce industry. Another fun fact is that we did not follow any Continue Reading →

Google Smart Shopping Campaign Best Practices & Optimization Guide

Google ads have been seeing a shift of landscape from behavior-based targeting to data-driven targeting. Earlier, most of the targeting parameters revolved around targeting such as manual CPC, ECPC, etc. Continue Reading →

Facebook Analytics Explained with Examples (Retention, LTV, Funnel, Users…)

We all have Facebook Analytics, but we do not know “How to use & what to measure on Facebook Analytics?”. Facebook Analytics is an event-based analytical tool, unlike Google Analytics Continue Reading →

Facebook ECommerce Strategy for Small Business (Targeting, Funnel & AoV)

In this blog post, we will look into the details of three basic Facebook optimization techniques for ECommerce Stores. Those three important techniques basically address the three main issues that Continue Reading →