From Data to Decision
Before I jump into optimizing and improving the Google performance max campaign, be ready to dissect the data and be ready with Google Analytics Not all LPs product revenue I recently noticed that performance campaign sends a lot of traffic to the home page even though the feed is attached with different product pages. Here is the snapshot of the Continue Reading →
After working over 50s of small Google Ads accounts. Here are a few Google Ads tactics and strategies that have worked absolutely great for my small clients and I am going to share those Google Ads tactics and strategies for small businesses here in a step by step guide in different phases. Phase 1: Data Implementation The right data implementation Continue Reading →
Before you proceed reading this blog further, please notice that these unconventional Facebook Scaling Strategies/ Techniques have worked for me or my clients but might not work for you. However, I am sure that this article will help answer one of these questions that are popular on internet How to scale Facebook ads? How to scale Facebook campaigns? So, let’s Continue Reading →
Recently, one of my clients was offered a testing budget of $25,000 from Facebook team to test campaigns of which one will send the traffic to FB website & Shop and another to the website. The test was run for two weeks and each campaign was allocated the equal budget. Below are some of the snippets from FB team about Continue Reading →
Analytics Code Integration You need to make sure that all the analytics codes remain intact on the website after the website migration along with other platforms. Here are a few analytics codes that I can think of Google Analytics Google Ads including dynamic remarketing and all the conversion codes TikTok conversion codes and API connections FB conversion codes and CAPI Continue Reading →