Google Smart Shopping Campaign Best Practices & Optimization Guide

Google ads have been seeing a shift of landscape from behavior-based targeting to data-driven targeting. Earlier, most of the targeting parameters revolved around targeting such as manual CPC, ECPC, etc. Continue Reading →

Facebook Analytics Explained with Examples (Retention, LTV, Funnel, Users…)

We all have Facebook Analytics, but we do not know “How to use & what to measure on Facebook Analytics?”. Facebook Analytics is an event-based analytical tool, unlike Google Analytics Continue Reading →

Facebook ECommerce Strategy for Small Business (Targeting, Funnel & AoV)

In this blog post, we will look into the details of three basic Facebook optimization techniques for ECommerce Stores. Those three important techniques basically address the three main issues that Continue Reading →

Dynamic Search Ads (DSA) Campaign Optimization & Best Practices

Dynamic search ads campaign utilize Google’s organic website crawling technology to automatically target relevant user-intent based search queries based on the relevant website URLs. In this blog, we will cover Continue Reading →