From Data to Decision
Facebook performance has become very unsteady after the iOS 14 update and the change in the Facebook view-through conversion window from 28 days to 7 days. Or is it not? Below are a few Facebook ads observations post iOS 14 updates and the change in the conversion window. And, how I used these observations to my advantage in crossing the store sales to above $250,000 per month for the FIRST TIME EVER. Continue Reading →
For anyone with an iOS application, apple search ads are and can be a prime channel that will help you in generating traffic to your app store and relatively increase Continue Reading →
The Hreflang tag attribute (also referred to as rel=”alternate” hreflang=”x”) tells the search engines about the language and region this website is localized into. So that the search engines can Continue Reading →
Email marketing works like a charm when you already have multiple automation working for you in the background. There are multiple reasons for an eCommerce business to rely heavily on Continue Reading →
Just like the website SEO, you can also do App Store Optimization (ASO) of your iOS app in the AppStore to rank higher in the AppStore for the targeted keywords. Continue Reading →