Paid Media Checklist for Website Migration Impact
This checklist on a high level will help you guide through steps to mitigate the risk of website migration on paid media Pixel & Funnel Events Integration We have to Continue Reading →
SEO Checklist for Website Migration Impact
This thorough website migration guide will help you address possible SEO issues when doing the website migration. This guide helps you identify and mitigate possible SEO issues such as URL Continue Reading →
Google Ads ECommerce Case Study: 6X ROAS & 4M Revenue in a Year
In this Google Ads Case study for eCommerce, I want to focus on how I managed to scale an account to the ROAS of 6X ROAS and bring in 4M Continue Reading →
FB post iOS 14 Case Study: Exceeding $250K in Monthly Revenue
Facebook performance has become very unsteady after the iOS 14 update and the change in the Facebook view-through conversion window from 28 days to 7 days. Or is it not? Below are a few Facebook ads observations post iOS 14 updates and the change in the conversion window. And, how I used these observations to my advantage in crossing the store sales to above $250,000 per month for the FIRST TIME EVER. Continue Reading →
How to Scale Apple Search Ads Campaigns
For anyone with an iOS application, apple search ads are and can be a prime channel that will help you in generating traffic to your app store and relatively increase Continue Reading →