Case Studies

Email Audience Engagement metrics

Email Marketing Case Study: Over €70K In Revenue, 18% of Total Revenue Share & €17 ARPU (LTV)

Email marketing works like a charm when you already have multiple automation working for you in the background. There are multiple reasons for an eCommerce business to rely heavily on Email Marketing for example: It keeps the audience engaged It ...
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Scaling Single Product on Google Ads to 8X ROAS During Holiday Season

Scaling Single Product on Google Ads to 8X ROAS During Holiday Season

This case study shows how a completely new online e-commerce brand with a single product category was able to achieve 8.5X ROAS in the first three months of its launch since its first launch in September 2019. Also, ROAS reached ...
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Data Analytics Case Study – Wrong Facebook Inflated Purchase Conversion Value Metrics 10X Times

Data Analytics Case Study – Wrong Facebook Inflated Purchase Conversion Value Metrics 10X Times

I have seen a lot of Facebook marketers who promised to give you purchase ROAS up to 20X. Throughout my 7 years of online marketing career, I have hardly seen any display platform giving such a high return on ad ...
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Scaling Facebook App Install Campaign While Maintaining CPA (1M Spend)

Scaling Facebook App Install Campaign While Maintaining CPA (1M Spend)

Problem Statement To scale up the campaign Maintain Target CPA in the target region Identifying App Events To measure user engagement, it was important to log all the events at the right time. We relied heavily on Facebook SDK implementation ...
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SEO Case Study 9X increase in Daily Impressions & 35X Increase in Daily Clicks in 6 Months

SEO Case Study – 533% increase in Impressions & Organic clicks in a Year

Problem Statement Increase organic traffic to the website Saturated market Long-tail keywords not working out Approach Analyzing Search Console Data After planning the SEO efforts meticulously, we had a hard time figuring out the problem as long-tail keywords were not ...
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SEO case study

SEO Case Study: 9X increase in Daily Impressions & 35X Increase in Daily Clicks in 6 Months

Problem Statement To stand out in the highly competitive search market in a niche SPAs (Single Page Application) website across in the world in English speaking countries Rank in Top Searches and increase organic traffic to the Website from a ...
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Google Ads ECommerce Case Study – 9X ROAS & $3M Revenue in a Year

Google Ads ECommerce Case Study – 9X ROAS & $3M Revenue in a Year

Problem Statement To stand out in the highly competitive and seasonal market for different products The client was unable to scale up the campaign performance, revenue, as well as the budget, spend on Google Case Study Strategy More quality traffic ...
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8.5X ROAS during Holiday Season – Facebook ECommerce Case Study

8.5X ROAS during Holiday Season – Facebook ECommerce Case Study

This case study talks about how I was able to bring in the ROAS of 8.5X during the last two festive weeks in the year of 2018. Problems Highly competitive market and high CPM during the festive season Less time ...
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Facebook ECommerce Case Study – 9X ROAS & $2M in Sales

Facebook ECommerce Case Study – 9X ROAS & $2M in Sales

Problem Statement To stand out in the highly competitive market, mostly due to the rise of the drop-shipping market. The client was unable to scale up the campaign performance, revenue, as well as the budget, spend on Facebook Pixels & ...
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