Case Studies

Google Ads Case Study: 9X ROAS & $3,000,000 Revenue in 12 Months

Problem Statement To stand out in the highly competitive and seasonal market for different products The client was unable to scale up the campaign performance, revenue, as well as the budget, spend on Google Case Study Strategy More quality traffic at lower CPC from DSAs The bottom line of this Google Ads case study strategy...

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SEO Case Study: 9X increase in Daily Impressions & 35X Increase in Daily Clicks in 6 Months

Problem Statement To stand out in the highly competitive search market in a niche SPAs (Single Page Application) website across in the world in English speaking countries Rank in Top Searches and increase organic traffic to the Website from a particular Geography Counter highly competitive keywords from the major competitors Target particular geography Counter highly...

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Facebook ECommerce Case Study (9X ROAS & $2,000,000 in Sales)

Problem Statement To stand out in the highly competitive market, mostly due to the rise of the drop-shipping market. The client was unable to scale up the campaign performance, revenue, as well as the budget, spend on Facebook Pixels & Audience The first step started with a proper pixel Setup so that we can catch...

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Data Analytics Case Study: Wrong Facebook’s Inflated Purchase Conversion Value Metrics by 10x Times

I have seen a lot of Facebook marketers who promised to give you purchase ROAS up to 20X. Throughout my 7 years of online marketing career, I have hardly seen any display platform giving such a high return on ad spend. To the best of my knowledge, the highest Return on Ad Spend that I...

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SEO Case Study: 533% increase in Impressions & Organic clicks in a Year

Problem Statement Increase organic traffic to the website Saturated market Long-tail keywords not working out Approach Analyzing Search Console Data After planning the SEO efforts meticulously, we had a hard time figuring out the problem as long-tail keywords were not working out. Also, the search landscape was already filled with all the targeted keywords we...

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Google Ads Case Study: 8X ROAS For a Jewelry Store

This case study talks about the problem statement and strategy behind driving high-quality In-Store traffic to a jewelry store and scaling the campaign to 12.5X ROAS from 5X ROAS in the first week. Problem Statement To drive high converting store visits traffic to a jewelry store Scale the same campaign for a whole month (From...

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8.5X ROAS during Holiday Season – Facebook ECommerce Case Study

This case study talks about how I was able to bring in the ROAS of 8.5X during the last two festive weeks in the year of 2018. Problems Highly competitive market and high CPM during the festive season Less time to do any test and let an AdSet/ Campaign optimize Strategy: Advance Preparation We did not...

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Scaling Facebook App Install Campaign While Maintaining tCPA for a Healthcare App (1M Spend)

Problem Statement To scale up the campaign Maintain Target CPA in the target region Identifying App Events To measure user engagement, it was important to log all the events at the right time. We relied heavily on Facebook SDK implementation in order to log the data correctly in Facebook Analytics and on the ads manager....

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