Page Contents
Problem Statement
- Increase organic traffic to the website
- Saturated market
- Long-tail keywords not working out
Approach
Analyzing Search Console Data
- After planning the SEO efforts meticulously, we had a hard time figuring out the problem as long-tail keywords were not working out.
- Also, the search landscape was already filled with all the targeted keywords we had planned for
- We waited for the search console to populate some search terms using which users were landing on the website
- One of the common patterns was that many of the new search terms were around the acronyms and internet slang
Leveraging Acronyms and slangs
- We analyzed the acronyms and slangs using Google trends and Google books n-grams graphs to look at the search pattern
- Surely, these acronyms and slangs sounded promising
- So, we started making pages related to our industry around the acronyms and slangs to target users
- As you can see in the graph, almost after 6 months, we started noticing a boost in organic impressions and traffic as search engines have recognized and started to prefer our website
Resources:
- Drive YouTube Exchange Traffic to your Website
- Keyword & Landing Page Prioritization
- Website SEO Audit