Facebook Analytics Explained with Examples (Retention, LTV, Funnel, Users…)

We all have Facebook Analytics, but we do not know “How to use & what to measure on Facebook Analytics?”. Facebook Analytics is an event-based analytical tool, unlike Google Analytics Continue Reading →

Cohort Analysis (Google Analytics) Use Cases for ECommerce & Customer LTV

Cohort Analysis is an analytical model which is used to study the behavior of a group of users experiencing the same common event over a time period. For example, five Continue Reading →

Advanced Virtual PageView Guide – Use GTM, Track in GA & FB with Remarketing Audience

Virtual Pageview shows the interaction with a website which is equivalent to a normal page view in Google Analytics but is not reported by Google Analytics pixel. Using Google Tag Continue Reading →