Cohort Analysis (Google Analytics) Use Cases for ECommerce & Customer LTV

Cohort Analysis is an analytical model which is used to study the behavior of a group of users experiencing the same common event over a time period. For example, five Continue Reading →

Advanced Virtual PageView Guide – Use GTM, Track in GA & FB with Remarketing Audience

Virtual Pageview shows the interaction with a website which is equivalent to a normal page view in Google Analytics but is not reported by Google Analytics pixel. Using Google Tag Continue Reading →

GA Settings Variable in GTM for Customized Campaign Source, Medium & Channel Grouping

Using the Google Analytics settings variable in Google Tag Manager, a lot can be achieved. Most of it includes customizing Google Analytics settings variable functionality. These settings can be either Continue Reading →