Advanced Virtual PageView Guide – Use GTM, Track in GA & FB with Remarketing Audience

Virtual Pageview shows the interaction with a website which is equivalent to a normal page view in Google Analytics but is not reported by Google Analytics pixel. Using Google Tag Continue Reading →

GA Settings Variable in GTM for Customized Campaign Source, Medium & Channel Grouping

Using the Google Analytics settings variable in Google Tag Manager, a lot can be achieved. Most of it includes customizing Google Analytics settings variable functionality. These settings can be either Continue Reading →

Set Content Grouping in Google Analytics Using GTM on a WordPress Website

Content grouping can be very handy especially when you are a blogger and you want to measure which content category is performing better compared to other content categories. In my Continue Reading →

Create Remarketing Audience Based on Event Clicks & Goals in Google Analytics

Sometimes, it is very important to target the audience based on some event clicks. Some examples of these event clicks could be: Clicks on external affiliated links Clicks on buy Continue Reading →