From Data to Decision
Facebook performance has become very unsteady after the iOS 14 update and the change in the Facebook view-through conversion window from 28 days to 7 days. Or is it not? Below are a few Facebook ads observations post iOS 14 updates and the change in the conversion window. And, how I used these observations to my advantage in crossing the store sales to above $250,000 per month for the FIRST TIME EVER. Continue Reading →
Email marketing works like a charm when you already have multiple automation working for you in the background. There are multiple reasons for an eCommerce business to rely heavily on Continue Reading →
This case study shows how a completely new online e-commerce brand with a single product category was able to achieve 8.5X ROAS in the first three months of its launch Continue Reading →
I have seen a lot of Facebook marketers who promised to give you purchase ROAS up to 20X. Throughout my 7 years of online marketing career, I have hardly seen Continue Reading →
Problem Statement To scale up the campaign Maintain Target CPA in the target region Identifying App Events To measure user engagement, it was important to log all the events at Continue Reading →