Facebook Shop (Beta Testing) vs Facebook Website Ads Comparison
Recently, one of my clients was offered a testing budget of $25,000 from Facebook team to test campaigns of which one will send the traffic to FB website & Shop Continue Reading →
Category: Digital Marketing
Get an overall idea of digital marketing and possibilities in this blog section. Know how digital marketing can effectively impact your business and help you in growing it. Learn how to run integrated 360-degree campaigns across different platforms such as search, social, display, content etc. along with budget allocation, strategy, ads type, and channels.
Paid Media Checklist for Website Migration Impact
This checklist on a high level will help you guide through steps to mitigate the risk of website migration on paid media Pixel & Funnel Events Integration We have to Continue Reading →
Google Ads ECommerce Case Study: 6X ROAS & 4M Revenue in a Year
In this Google Ads Case study for eCommerce, I want to focus on how I managed to scale an account to the ROAS of 6X ROAS and bring in 4M Continue Reading →
How to Scale Apple Search Ads Campaigns
For anyone with an iOS application, apple search ads are and can be a prime channel that will help you in generating traffic to your app store and relatively increase Continue Reading →
13 Tips to Increase Your Abandoned Cart Recovery
As you all know, abandoned carts are a common issue that eCommerce stores face. In fact, on average, 68% of ATC’s are abandoned! There are tons of reasons for this, Continue Reading →