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Category: Digital Marketing

Get an overall idea of digital marketing and possibilities in this blog section. Know how digital marketing can effectively impact your business and help you in growing it. Learn how to run integrated 360-degree campaigns across different platforms such as search, social, display, content etc. along with budget allocation, strategy, ads type, and channels.

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Facebook Shop (Beta Testing) vs Facebook Website Ads Comparison

Posted on May 17, 2022 by DigiAshva

Recently, one of my clients was offered a testing budget of $25,000 from Facebook team to test campaigns of which one will send the traffic to FB website & Shop Continue Reading →

Posted in Digital Marketing | Tagged Facebook shop ads, FB shop ads split test, fb shop ads vs business as usual ads, shop vs bau ads | Leave a reply

Paid Media Checklist for Website Migration Impact

Posted on April 29, 2022 by DigiAshva

This checklist on a high level will help you guide through steps to mitigate the risk of website migration on paid media Pixel & Funnel Events Integration We have to Continue Reading →

Posted in Digital Marketing | Tagged website migration and paid ads, website migration paid media checklist | Leave a reply

Google Ads ECommerce Case Study: 6X ROAS & 4M Revenue in a Year

Posted on December 3, 2021 by DigiAshva

In this Google Ads Case study for eCommerce, I want to focus on how I managed to scale an account to the ROAS of 6X ROAS and bring in 4M Continue Reading →

Posted in Digital Marketing | Tagged adwords case study, google ads case study, google adwords campaign case study, google adwords case study | 1 Reply

How to Scale Apple Search Ads Campaigns

Posted on January 11, 2021 by DigiAshva

For anyone with an iOS application, apple search ads are and can be a prime channel that will help you in generating traffic to your app store and relatively increase Continue Reading →

Posted in Digital Marketing | Tagged scale apple ads, scale apple apps, scale apple search ads, scale on apple | Leave a reply

13 Tips to Increase Your Abandoned Cart Recovery

Posted on February 19, 2020 by DigiAshva

As you all know, abandoned carts are a common issue that eCommerce stores face. In fact, on average, 68% of ATC’s are abandoned! There are tons of reasons for this, Continue Reading →

Posted in Digital Marketing | Tagged abandoned cart recovery, abandoned cart strategy, abandoned cart tips | 1 Reply

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