Micro Conversion Tracking & Optimization With Examples for Different Industries

Micro Conversions are a set of actions that visitors take on your website before converting. These set of actions often determine the engagement and interest level of your audience. Some Continue Reading →

Complete LinkedIn Campaign Setup Guide – From Pixels to Ads & Audience Targeting

In recent months, LinkedIn and Quora have improved their Ads and campaign management capability by a great deal. I have already covered Quora Ads Guide in a different article. In Continue Reading →

Sponsored Brands (Amazon Headline Search) Ads Campaign Setup Guide & Strategy

“Amazon headline search ads help you grow brand awareness, build customer loyalty, and promote products especially during the holiday season. HSAs are a high-impact advertising option designed to build brand Continue Reading →

Ad Copy & Landing Page Optimization Tips with Best Practices

Sometimes we focus too much on bidding and targeting while doing the conversion optimization. While bidding and targeting are mostly specific to the platforms and we cannot have much control Continue Reading →