From Data to Decision
This section of the blog presents the best practices of digital strategy along with examples. Use this guide in learning how to’s of digital strategy key components such as roadmap planning, innovation, implementation, execution and reporting based on performance measurement framework. Also, know how to create strategy across different platforms, channels, using ads type etc.
Recently Email marketing helped us bring in around $230K in revenue for one of our clients in the eCommerce industry. Another fun fact is that we did not follow any advanced or deep Email marketing strategies for revenue generation. The Email marketing strategies were very basic and simple and would mostly fall in the category of “set it and forget Continue Reading →
In this blog post, we will look into the details of three basic Facebook optimization techniques for ECommerce Stores. Those three important techniques basically address the three main issues that most of the eCommerce stores running campaigns on Facebook faces. These pain points are: Targeting Customer Funnel and, Average Order Value Campaign Structure (Bonus) Targeting I define targeting as finding Continue Reading →
Store visits campaigns and promotions could be a powerful tool to generate sales and revenue at your brick and mortar store through online ads. If researched and executed right, local store visits campaigns can bring in more ROAS than the online ads for products which are costly such as furniture, bicycle, home decors, etc. Here are some best practices in Continue Reading →
Facebook ads are easy to use and Cracking Google ads for your small business might be a tough nut. It needs a lot of precautions, strategy, planning and best google ads practices to execute the marketing for small businesses. Here is a step by step guide on how to implement and execute Google ads strategy for your startup or small Continue Reading →
As we approach the most competitive time of year, here are a few considerations to ensure that you are already running toward a successful Black Friday, Cyber Monday, Boxing Day, Christmas, and new year sales. Here are the tips on how to get ahead of the Holiday rush. Facebook Marketing Tips For Holiday Seasons Customer’s intentions & retargeting Your customers are Continue Reading →