Advanced Virtual PageView Guide – Use GTM, Track in GA & FB with Remarketing Audience

Virtual Pageview shows the interaction with a website which is equivalent to a normal page view in Google Analytics but is not reported by Google Analytics pixel. Using Google Tag Continue Reading →

Install Bing (Ads) UET Tag Using GTM – Variable Revenue & Custom Event Conversion Tracking Guide

Bing UET (Universal Event Tracking) Tag is a snippet of code which once put across the website helps you track the conversions and create a remarketing audience to retarget your Continue Reading →

Element Visibility Trigger in GTM: Examples – Email Subscription & Recommendations

Element visibility trigger in Google Tag Manager is one of the most undervalued features that we do not utilize. This powerful feature can be used to track a lot of Continue Reading →

GA Settings Variable in GTM for Customized Campaign Source, Medium & Channel Grouping

Using the Google Analytics settings variable in Google Tag Manager, a lot can be achieved. Most of it includes customizing Google Analytics settings variable functionality. These settings can be either Continue Reading →

Set Content Grouping in Google Analytics Using GTM on a WordPress Website

Content grouping can be very handy especially when you are a blogger and you want to measure which content category is performing better compared to other content categories. In my Continue Reading →