GA Settings Variable in GTM for Customized Campaign Source, Medium & Channel Grouping

Using the Google Analytics settings variable in Google Tag Manager, a lot can be achieved. Most of it includes customizing Google Analytics settings variable functionality. These settings can be either Continue Reading →

Set Content Grouping in Google Analytics Using GTM on a WordPress Website

Content grouping can be very handy especially when you are a blogger and you want to measure which content category is performing better compared to other content categories. In my Continue Reading →