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Get in-depth tips and tricks of Search Engine Marketing, especially Google ads and Bing Ads. Learn the basics and advanced level of campaign strategy, campaign setup, AdGroups, bidding, audience targeting, keywords match types, ad copies including headline and description, responsive ads etc. to measure success. Also, learn how to use Analytics data in attributing success to your Ads campaigns.
Managing Google ads account can be a tedious job especially if you are managing hundreds of campaigns with thousand of Ad Groups and tens of thousands of keywords. Manually monitoring Continue Reading →
One of the most common scenarios that we often encounter is trying to set up Google ads campaigns across multiple locations for a single business. There are different ways of Continue Reading →
Search audiences are already known to be one of the highest converting audience compared to display or shopping audience. RLSA (Remarketing List for Search Ads) further filters out those search Continue Reading →
Google Ads script can be really helpful in automating your work and decreasing the load of manual work. These Ads scripts can also be used by amateurs if the right Continue Reading →
Bing is already known for cheaper CPC and higher conversion rates across many industries in the US compared to Google. That’s one of the main reasons why many of the Continue Reading →