Google Smart Shopping Campaign Best Practices & Optimization Guide

Google ads have been seeing a shift of landscape from behavior-based targeting to data-driven targeting. Earlier, most of the targeting parameters revolved around targeting such as manual CPC, ECPC, etc. Continue Reading →

Dynamic Search Ads (DSA) Campaign Optimization & Best Practices

Dynamic search ads campaign utilizes Google’s organic website crawling technology to automatically target relevant user-intent based search queries based on the relevant website URLs. In this blog, we will cover Continue Reading →