Reasons Why Your Facebook Ads Campaign is not Performing/ Spending

There are many occasions when we feel that the Facebook Ads campaign should start performing but it does not perform at all or does not spend effectively the way we Continue Reading →

Twitter Audience Targeting Tactics & Intent-Based Advertising Strategy

Twitter ads optimizations are completely different from other ads platform optimization. The nuances of Twitter ads optimization are more dependent on those parameters which might not fit on other platforms Continue Reading →

Setup Twitter Universal Tag & Event-Based Conversion Pixel Tracking Using GTM

Twitter Universal Website Tag is a snippet of code which once put across the website helps you track the conversions and create a remarketing audience to retarget your audience. In Continue Reading →

Facebook Ads Optimization Guide with 2019 Tips

Facebook ads optimizations are completely different from other ads platform optimization. The nuances of Facebook ads optimization are more dependent on those parameters which might not fit on other platforms Continue Reading →

Facebook Exclusion Marketing Guide on AdSet & Audience Targeting

Unlike other major advertising platforms which are primarily based on CPC such as Google ads, Facebook does not give you a variety of options to tweak your campaign at the Continue Reading →