Facebook Analytics Explained with Examples (Retention, LTV, Funnel, Users…)

We all have Facebook Analytics, but we do not know “How to use & what to measure on Facebook Analytics?”. Facebook Analytics is an event-based analytical tool, unlike Google Analytics Continue Reading →

Reasons Why Your Facebook Ads Campaign is not Performing/ Spending

There are many occasions when we feel that the Facebook Ads campaign should start performing but it does not perform at all or does not spend effectively the way we Continue Reading →

Twitter Audience Targeting Tactics & Intent-Based Advertising Strategy

Twitter ads optimizations are completely different from other ads platform optimization. The nuances of Twitter ads optimization are more dependent on those parameters which might not fit on other platforms Continue Reading →

Setup Twitter Universal Tag & Event-Based Conversion Pixel Tracking Using GTM

Twitter Universal Website Tag is a snippet of code which once put across the website helps you track the conversions and create a remarketing audience to retarget your audience. In Continue Reading →