SEO can be improvised by taking cues from e Search engines, especially Google, are known to improvise their search engine marketing (SEM) features in online marketing tools. Every now and then, we see new features being rolled out and new algorithms being pushed into the SEO world. If you are someone who equally enjoys the organic as well as the paid world, there is a lot in the paid store that you can learn in improvising your SEO.
So, let us see how can your SEO be improved by taking cues from the paid media features.
1. Location Targeting
Adwords gives you a lot of option for location targeting such as radius targeting, pincode based targeting etc. You can use Google My Business account, schema markup, hreflang etc for the location targeting. Besides, specifying the targeting location in the Google search console.
2. Language targeting
You can choose a lot of languages to target in AdWords. In SEO, you can use Hreflang implementation, page level language translation, locale information etc for language targeting through SEO.
3. Device Targeting
You can specifically target mobiles and tablets through device targeting in AdWords. But you can do the same through SEO as well by defining viewport and mobile-only website. Recently Google has started pressing for the Mobile-first Indexing, you should also leverage this algorithmic update by Google for the mobile-first indexing. At least, try to keep your website responsive.
4. Ads Headline & Meta title
Ads headlines are similar to meta title of a particular URL. Recently Google tested three headline ads in beta version. Similarly, you can keep an eye on the Google update about the ads headline and optimize your meta title accordingly.
- Ads Description & Meta description
Ads Description is analogous to meta description of a page. Now that Google has started to show 300 characters meta description in the SERP, you should rethink about the top ranking or non-ranking pages.
- Final URL Path & your page URL
You can also follow the policy of clean URL which are not ugly along with making keywords a part of your URLs.
- Call / Chat Extensions
Paid ads provide the option for call sitelinks or call only ad. Using Google My Business account, you can add contact details. Similar theory is valid for chat also.
- Keyword quality score / Page relevancy
Keyword quality score is analogous to optimizing On-Page HTML of a webpage for the targeted keywords and its variants. Some of the other elements which define the page relevancy in the SEO world are the backlinks on anchor texts from high authority sites.
- Deep linking
Through Google AdWords, you can target the connected mobile apps. In SEO, you can use deep linking to connect the associated mobile app to your website.
- Topics targeting
Topics targeting is one of the most used features in the Google Display Network. In SEO, you can target topics by optimizing around
Optimizing Tags & Category in the blog pages
Product Category meta data
Options available in the webmaster tool
Google Business manager
Can you recommend me?
Option to download app on landing on the website on the mobile devices
Forcing users to use mobile apps
Optimize Google My Business
Get google reviews
Price extensions / Promotion
PRoduct Schema data
Searh box in google serp
product title / product id / price /availability / description / condition / brand / currency
Image optimization / related images
Similar items schema to appear in the google image search
Extended text ads
Snippet Length Increase in meta description from 155 characters to 300 characters
Landing page redirection
Intrusive Interstitial Penalty