Amazon introduced remarketing campaigns on its advertising platform in 2018 in the Beta version. While some advertisers have access to it, others do not. But there are other ways around to run remarketing campaigns from Facebook on the Amazon. Below are the steps which can help you set up that:
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Setup Amazon Remarketing ads through Facebook
Setup an Amazon Affiliate account
Though this step can be avoided, it will be better to have an affiliate account. We will later see why? Please note that the affiliate account should be of the same country where you are planning to advertise on Amazon. For example, if you planning to advertise in Canada, your affiliate account should also be from Amazon Canada.
Setup a landing page on Amazon
It is a good idea also to have a landing page. So, that you can put the URL of the landing page on Facebook ads and directly send traffic there. This post of mine on Amazon campaign setup and strategy also talks about setting up a landing page before running a campaign.
Create an affiliate link to the landing page
- Now, you need to login to your Amazon affiliate account.
- Click on “Product Linking” menu at the top and select “Link to Any Page” option from the drop-down menu
- Enter the Amazon URL and name your affiliate link as shown in the picture below.
- You should also change your Tracking ID shown in the right-hand top corner if you are using more that one tracking IDs.
- Probably, you will just have one tracking ID if you freshly create your Amazon affiliate account.
- Copy the entire URL highlighted in the right-hand side box at the bottom. It should ideally be after (href=) until the closing bracket (>)
- You can also see that Amazon adds your tracking ID as Tag in the URL.
- The whole purpose of doing it is the following:
- You cannot track conversions/ Sales on Facebook because of final conversion happening on Amazon
- Amazon affiliate is a nice workaround because it can show you sales based on the traffic generated from the affiliate link to Amazon. That’s why we created an affiliate account on Amazon.
Setup Facebook Pixel on the affiliate link through a third party website
Since we cannot track the traffic landing on the Amazon landing page through Amazon, we need to rely more on any third party website which can do the work for us. Some of the websites are pixelme or sniply. All serve the same purpose. In my case, I used Pixelme.
These websites offer a 7-day trial period. Instead of buying a plan, you should first use the free version because remarketing campaign through Facebook, might not even work. Within 7 days, you will get to know the performance and you will have a chance to rethink about it.
Add Facebook pixel through Pixelme settings
- Log in to your account
- Go to settings
- Under the pixels, add a new pixel by choosing Facebook from the dropdown menu
- You can get the Facebook Pixel ID from your Facebook Ads manager. Here is a guide on finding Facebook Pixel ID from your ads manager.

Add Facebook Pixel to PixelMe
Create a new tracked link in PixelMe from Amazon Affiliate link
- From the previous step, click on “Create a link” button on the top right-hand side corner
- Put in the landing page URL from the Amazon affiliate URL as highlighted in the first step of the article
- Select your UTM source, medium, Campaign, Term, Content etc. This step will be helpful if you are sending traffic to a page which you can monitor in Google Analytics.
- UTM source, medium, Campaign, Term, Content etc will reflect under acquisition channels in Google analytics. In this case, we are sending traffic to the Amazon landing page for which we do not have Google Analytics access, you can also skip this step.
- If you are sending traffic to a page of which you have GA access, you can use UTM tags for cross platforms targeting as well.
- Select the pixel as Facebook pixel and save your link.
- Saving the link will generate a Pixel.me link which would be used as the landing page URL in the Facebook ads.
- You can also shorten the URL, that’s not mandatory though.
Put PixelMe URL as the landing page on Facebook Ads
- Put the PixelMe URL as the landing page on the Facebook Ads.
- Display link can be Amazon.com because you are eventually sending the traffic to Amazon page
- Forget not to put the CTA button as “Shop Now”
Create a Custom & Lookalike audience based on the Facebook Pixel
- Go to Facebook Audience and create a custom audience
- Select people who visited specific web pages put in the PixelMe URL
- You can further create a Lookalike audience of this custom audience and target the page visitors (remarketing) and lookalike audience through another campaign or AdSet as a part of the remarketing campaign.
- Initially, you might have to send the Facebook traffic based on interests and other Facebook defined parameters such as behavior, interest, liked the page etc.
Tracking the Amazon remarketing Campaign on PixelMe & Amazon
Here, there are two ways to track and analyze campaign data. You can further combine your logic and do a better targeting optimization. That’s more of a strategy part.
Tracking Campaign through PixelMe Dashboard
- Login to your PixelMe Dashboard and go to Analytics
- You can see your audience based on many parameters such as
- countries
- browsers
- operating systems etc.
- If you already know about your audience, you can change the campaign targeting settings on Facebook to add, remove or update certain countries, browsers and operating systems to further pinning your audience
Track Amazon Sales from Facebook Ads using Amazon Affiliate
- The main purpose that we created an Amazon affiliate account was because we want to track Amazon sales from Facebook ads
- Log in to your Amazon affiliate account
- You can see data about sales and link performances
- Based on the product sales and demand, you can start driving more people towards that product or product page to get maximum ROI
How PixelMe tracks the users for remarketing purposes?
Anyone who opens the landing page URL passes through PixelMe. You can see in the browser that PixelMe redirects users to Amazon, in this case, through itself. So, it is able to track users who passed through PixelMe and landed on Amazon.
Does Amazon re-marketing through Facebook work?
For one of my clients from the Pet industry, we ran the Amazon remarketing campaign through Facebook for seven days. It drove around 200 clicks or Amazon page visitors, yet there was no sale. Since the budget was very tight, we decided to stop the campaign.
I also noticed that in those seven days, there were no sales organically or paid on the Amazon platform through Amazon Ads or Amazon SEO.
It also made me doubt that somehow Amazon might be aware of it and kind of punishes such digital marketing tactics. This was another reason we paused the Facebook remarketing on Amazon. As soon as it was paused Amazon began showing sales and all.
Let me know if you had such experience with your campaign effort irrespective of if sales picked up drastically or went down.
I’m Juan, the founder of Pixela 🔥 (www.pixela.xyz).
We offer a high-quality solution and low-cost plans for any size business for retargeting. It’s similar to pixelme or sniply but with very plans.