FB post iOS 14 Case Study: Exceeding $250K in Monthly Revenue

Facebook performance has become very unsteady after the iOS 14 update and the change in the Facebook view-through conversion window from 28 days to 7 days. Or is it not? Below are a few Facebook ads observations post iOS 14 updates and the change in the conversion window. And, how I used these observations to my advantage in crossing the store sales to above $250,000 per month for the FIRST TIME EVER. Continue Reading →

Facebook ECommerce Strategy for Small Business (Targeting, Funnel & AoV)

In this blog post, we will look into the details of three basic Facebook optimization techniques for ECommerce Stores. Those three important techniques basically address the three main issues that Continue Reading →