Google Smart Shopping Campaign Best Practices & Optimization Guide
Google ads have been seeing a shift of landscape from behavior-based targeting to data-driven targeting. Earlier, most of the targeting parameters revolved around targeting such as manual CPC, ECPC, etc. However, with time, Google Ads started leveraging the data-driven decisions in its bidding strategy. So, new strategies were introduced on the platform such as maximize clicks, maximize conversions, TCPA, etc. Continue Reading →