- A healthcare startup operating in a very competitive market segment approached me in Q2'24 to take over and improve their newly-launched Google Ads campaigns
- The account was underperforming, with a limited search impression share and suboptimal conversion value per cost
- Delayed purchase cycle
- Conversion drop along multi-step long funnel
- Google ads restrictions due to nature of industry
- High competition & CPA
- Low first-month / Signup ROAS
💡
Get a second opinion on your marketing
#1 Performance Marketer
Less noise. More revenue. Performance marketing done with accountability.
Most marketing fails because no one owns the outcome. I work directly with decision-makers to design and run revenue-focused marketing systems that prioritize profit, not vanity metrics. No junior teams. No generic playbooks. No account managers. Just accountable growth.
Trusted by Leading Brands
Every wasted click is money you'll never get back
You don’t invest in marketing for traffic, you do it for revenue. Yet budgets get burned, targets slip, and “optimization” drags on with little to show. That usually means one thing: no system owns the outcome. I build end-to-end performance systems where every dollar is tied to intent, conversion, and profitability — with clean data & clear attribution.
How I Take Control of Performance
I don't start by launching more campaigns. I start by fixing the foundation.
1
Audit & Fix Data Foundation
I audit your marketing stack's data flow - what's tracked, what's missing, and what's misleading. Without clean data, performance decisions are just guesses.
2
Build Profitability & Tracking System
I build a profitability system that shows market efficiency at a glance. One daily number tells you if you're winning - and exactly what's quietly wasting money.
3
Define Performance Metrics that Matter
I define metrics that actually drive long-term scale - going beyond CPA or ROAS to measure efficiency, quality, and sustainability.
4
Build Feedback Loops for Stable Scale
I build feedback loops that keep performance stable during scale. Every change is tested and tied to revenue - making results repeatable and performance controlled, not reactive.
Here's what 99% of agencies get wrong
Most agencies confuse activity with performance. They recycle account structures, launch spend-heavy "tests," and ignore existing data. This breaks feedback loops, dilutes signals, and kills scalability. The result is spend that looks busy on dashboards but fails to compound into predictable growth.
Problem
Agencies mistake activity for progress - recycling account structures, launching spend-heavy "tests," and ignoring existing data, which breaks learning and kills scalability.
Solution
A performance system that extracts signal from current data, preserves feedback loops, and ties every optimization to revenue and efficiency.
Result
Clear decision-making, faster learning, and marketing spend that compounds into predictable, scalable growth.
We're not a "digital marketing agency"
Because agencies ship activity, not accountability.
Most agencies set up campaigns, run routine optimizations, and report on surface-level metrics. When performance stalls, they add more structure, more spend, or more tests without fixing the system underneath.
I operate differently. Performance is owned end-to-end, and every action is tied back to revenue impact.
What that actually means in practice
1
Continuous campaign creation & optimization
Campaigns are built, refined, and improved continuously based on real performance signals - not preset checklists or one-time tasks.
2
Ongoing performance improvements across the funnel
Performance work extends beyond ads. Landing pages, tracking, and CRO are refined together so campaigns improve as a complete system.
3
Fast, direct communication
No account managers or ticket queues. Work directly with the person responsible for results - faster decisions, clearer feedback, fewer delays.
4
Full-funnel tracking & session analysis
Visitor behavior is tracked end-to-end to reduce friction and improve conversion quality. Better signals mean stronger ad performance and more stable scaling.
5
Behavioral insights through heatmaps & recordings
User behavior through heatmaps and recordings informs every optimization - layout, messaging, CTAs, and flow. Changes are grounded in evidence, not assumptions.
Real Results in Action
Snapshot highlights from recent campaigns and reporting dashboards.
835% Growth in Gross Sales
Scaling Google Ads by 610%
Scaling Leads by 740%
Managing over $150k/M Spend on Meta Ads
Multi-Channel Success: 2.5x Revenue Growth
Improve CPL with Increased Spend
0
Client ROI (12mo)
0
Leads Generated
0
Tasks Delivered
0
Monthly Ad Spend Managed
The difference between guessing and knowing... real examples of successful ads
See how we've helped businesses achieve extraordinary growth through strategic performance marketing.
Healthcare
How a healthcare startup grew leads 8.4x and improved ROAS by 326% in one year
8.4x Lead Growth
Impact
5,456
Monthly Leads (June'25)
0.81
Q2'25 ROAS
8.4x
Lead Volume Growth
326%
ROAS Increase
Monthly lead volume up 8.4x from 651 in May'24 to 5,456 in June'25. Quarterly ROAS up 326% from 0.19 in Q2'24 to 0.81 in Q2'25. Google ad spend scaled 81x from $1,923 to $156,190.
Challenges
Solution
Intent-driven Value-based Budgeting & Bidding
- Assigning value to funnel steps & campaign budget based on users' intent
- Consolidated fragmented campaigns into a simplified, value-based structure
- Introduced Performance Max and Dynamic Search Ads to cover intent gaps
- Adjusted conversion values of important funnel steps to reflect their relative worth
- Updating landing page and ad copy to reflect latest program changes based on competitor landscape analysis & monitoring
LTV & Purchase Cycle Based Approach
- Shifted budgets from less-performing campaigns to high-converting ones to capitalize on performance
- Standardizing inconsistent targeting such as device, age, gender etc. level bidding based on performance
- Negating out the targeting & keywords which are likely to result in low-LTV and longer decision-window
- Increased bids on top-performing keywords to grow impression share from missed opportunities
- Identified and removed low-quality placements in Display & PMax
Retail
How an in-store retail brand pivoted to digital during COVID and scaled from $279K to $1.98M
7x Sales Growth
Impact
$1.98M
Q2'25 Sales
$181K
Monthly Ad Spend
7x
Sales Growth
4+ Years
Sustained Growth
Grew sales from $279K in Q1'21 to $1.98M in Q2'25 while maintaining ROAS. Scaled ad spend from $13.5K to $181K during the same timeframe.
Challenges
- Post COVID time, this in-store brand with a few stores, struggled to keep up with it's in-store sales when the world took to stay at home and remote working
- Their business had almost come to standstill and experienced a dramatic drop in foot traffic and revenue
- With minimal to almost no online infrastructure in place, they risked shutting down operations entirely
- We were brought in with a clear mandate: Fix their digital infrastructure spanning across multiple digital assets, Launch and scale digital marketing campaigns, Achieve this with minimal turnaround time and budget
Solution
Building the Digital Foundation
- Cleaned their existing website data points & tracking within 10 days
- Integrated inventory management, data feed to sync products with website & store and make them available for marketing
- Set up GA4, Google ads tracking, Google merchant center etc.
- Refined email & SMS marketing systems. Also used their first-party data to initiate email & SMS flows
Quick-Launch Marketing Strategy
- To start with, launched a branded campaign along with a generic PMax max campaign for all products
- Some optimization involved excluding low priced items priced <$20, low inventory items, off-season products, high return rate items etc.
- Ran conversion campaigns focused on best-selling in-store products to boost initial orders. Also, bundled the best-sellers with other products to boost AOV and cart value
- Created multiple product sets based on the product types and allocated budget towards different campaigns based on performance
- Create audience signals based on first party data & existing customer database for segmented email campaigns & automations
Long-term Optimizations
- Introduced TripleWhale as single source of truth
- Taking SEO beyond website by optimizing feed, Google shop, social shops, UGC Signals
- Started tracking funnel metrics such as new and old customers CAC, ROAS, AOV etc.
- Used data feedback loop for CRO optimization
- Started using product analytics to improve product level ROAS, bundled items, sell through rate, ROAS etc.
E-commerce
How a stagnant D2C brand scaled from $559K to $4.67M in 6 years with data-driven multi-channel marketing
820% Revenue Growth
Impact
820%
Revenue Growth
$4.67M
2025 Revenue
45%
Avg YoY Growth
6 Years
Transformation
Transformed from $559K in 2018 to $4.67M in 2025 while improving MER. Ad spend increased by 712% with better efficiency.
Challenges
- A D2C brand operating since 2014, struggled with minimal online traction even 4 years after its launch when we took over in 2018
- The gross sales were stuck at below $30K monthly
- Limited brand visibility
- Minimal data & digital infrastructure
- Poor conversion performance
Solution
- The first step was measuring overall profitability and having a single source of truth for data measurement. We fixed their broken attribution system by instrumenting tools like Hyros & TripleWhale. It gave us clear insight on top-level metrics like MER, CAC, AOV, CVR etc. at the channel & campaign level.
- The next step was testing & scaling individual channels. On Meta, we used a scaling framework to scale the campaigns. Meta Ads strategy also evolved post-iOS 14.5, leveraging CAPI, DCO, ASC+ campaigns, using FB shop & website as ad destination, and creative testing.
- Google Ads also transitioned from Smart shopping to PMax, improved Merchant Center feeds, enhanced conversion tracking etc.
- TikTok and Pinterest were added for top-of-funnel traffic with influencers, contest and UGC-driven content for better reach.
- We also introduced new channels like LiveIntent, Skippers, and Microsoft Ads as a part of campaign & creative expansion. Shopify native campaigns were also launched for lost user re-acquisition.
- Email/SMS automations were enhanced for retention, loyalty program, new launches, bundles, best-sellers etc.
- Product feed optimization was another key performer across platforms and social shops.
- Over the time, the inventory was expanded, new bundles were created and underperformers were also phased out.
- New apps were introduced to create bundles, quiz, upsells to improve overall AOV & CAC. All of these efforts overtime helped scale the ad spend and sales.
Start getting better results in 3 simple steps…
Our streamlined process makes it easy to get started and see results quickly.
Tell us about your business and goals
Book a call with us and share what matters most to you – whether it's more leads, sales, or bookings. This helps us understand where your ad dollars should be working harder.
Get a clear plan that fits your budget
You can opt-into receive a simple, easy-to-understand plan that outlines exactly how to improve your campaigns without wasting money. We wont confuse you with complicated jargon.
Watch as your ads bring in more leads & sales
Once we take over your account, you can focus on running your business while your ads start driving real results. You'll also get regular updates, so you know exactly what's working and why.
If we don't beat your current results within 90 days, you'll get 100% money back, guaranteed.
If we don't outperform your current marketing agency or in-house marketing team within the first 90 days, we'll give you your retainer fees back. Only applies to those who pay 90 days upfront and in their first 90 days.
Questions I get asked as a performance marketer
Got questions? I've got answers.
I own the outcome. That means revenue, qualified leads, acquisition efficiency, and scalability, not just campaign execution. My role is to make sure marketing spend turns into predictable growth, not activity.
Agencies execute within a scope. I design and run the system that decides what gets executed, what gets scaled, and what gets cut. There's no handoff, no layers, and no confusion about who's responsible for results.
Because most setups aren't built to learn. Signals get diluted, data becomes noisy, and decisions are made without understanding downstream impact. Scaling exposes system weaknesses—it doesn't create them.
Metrics that reflect reality: efficiency, contribution margin, lead quality, payback, and revenue impact. Platform metrics like CPA or ROAS matter, but only in the context of the full funnel and long-term profitability.
The budget follows efficiency and signal quality. I allocate spend based on what compounds learning and profit over time, not on channel preferences or historical habits.
No. Growth comes from depth, not presence. We scale only where intent, conversion, and economics align. Everything else is a distraction.
By building a system that surfaces problems early. When tracking, attribution, and feedback loops are clean, performance becomes predictable, and decisions become proactive instead of reactive.
Clarity. Control. And confidence that every dollar spent is moving the business forward with predictable outcomes and no guesswork.
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